Author Archives: Joan Marcus

Nonprofit Management Certificate Program — Invaluable Resource

Nonprofit Management Certificate Program — Invaluable Resource

This past spring, I earned the Nonprofit Management Certificate through a partnership program between the Center for Business & Industry of Northampton Community College and the Nonprofit Center at LaSalle University. Close to 60 nonprofit managers, board members, volunteers and consultants participated and nine of us earned the certificate by attending all of the classes on topics ranging from human resources and finance to strategic planning and governance.

This program was invaluable to me as a consultant as I learned more about the issues facing nonprofit management on a daily basis. As vice president of Turning Point of Lehigh Valley, I came away with a deeper understanding of my role as a board member and the importance of volunteers to the health and growth of nonprofit organizations.

I highly recommend the Nonprofit Management Certificate Program to anyone who plays a role in the nonprofit field. It is well worth the time commitment. Classes start again in September.

Thanks to all of the instructors and participants who so generously shared their insights and experiences. The lively discussions were a high point of my experience. Congratulations to Annette, Lisa C., Joyce, Nancy, Sarah, Amy, Mark and Lisa W. I hope our paths cross again in the near future.

Plan Now for a Successful 2017

Plan Now for a Successful 2017

I am directionally challenged. For whatever reason, getting from Point A to Point B can be difficult when I am going to a new destination. Thanks to the navigation system in my car,  this is getting to be less of a problem. Because of it, I save a lot of time, money and aggravation. I can’t… Continue Reading

It’s or Its, Who’s or Whose

It’s or Its, Who’s or Whose

There is a wonderful quote by British playwright Shelagh Delaney making the rounds on the Internet and Twitter recently. “Nothing passes. Everything stays with you. Everything makes it’s (sic) mark.” But horrors! This wonderful quote also includes a glaring misuse of the maligned possessive and apostrophe. I rather doubt Shelagh Delaney used the word, “it’s,”… Continue Reading

How to Launch a Successful Grant Program

How to Launch a Successful Grant Program

What does it take to launch and sustain a successful grant program? If your nonprofit is exploring grants as a funding option, review the following key elements first. In particular, consider the strength of your organization, the success of its programs, the resources needed to develop a successful grant proposal and your ability to administer it. Organization. A successful grant… Continue Reading

How to Find Not-So-Obvious Writing Errors

How to Find Not-So-Obvious Writing Errors

American journalist, author and grammarian William Safire once said, “If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing.” Mr. Safire’s tongue-in-cheek comment makes the need for editing obvious. The problem for many writers, however, is finding the not-so-obvious errors. Here are some… Continue Reading

How to Develop Compelling Website Content

How to Develop Compelling Website Content

If you want to increase the time visitors spend on your website,  here are three key ways to ensure that your website content is compelling: Understand your customers. Any time you market your business or organization, your starting point should be your customers or target audience. Learn as much as you can about your customers, especially… Continue Reading

About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.