Author Archives: Joan Marcus

How to Find Not-So-Obvious Writing Errors

How to Find Not-So-Obvious Writing Errors

American journalist, author and grammarian William Safire once said, “If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing.” Mr. Safire’s tongue-in-cheek comment makes the need for editing obvious. The problem for many writers, however, is finding the not-so-obvious errors. Here are some… Continue Reading

How to Develop Compelling Website Content

How to Develop Compelling Website Content

If you want to increase the time visitors spend on your website,  here are three key ways to ensure that your website content is compelling: Understand your customers. Any time you market your business or organization, your starting point should be your customers or target audience. Learn as much as you can about your customers, especially… Continue Reading

Memorable Marketing Message Builds Brand

Memorable Marketing Message Builds Brand

Every company or nonprofit should have a marketing message, or what I refer to as your “logo in words.” This strong, succinct statement should capture the customer need or pain point you address, your solution and what makes your solution better than that of your competition. Here are several ways you can incorporate your marketing… Continue Reading

Content Marketing Builds Key Relationships

Content Marketing Builds Key Relationships

More and more businesses are using content marketing to build relationships with their customers and prospects. It sounds easy enough. Share information and grow a loyal customer base. Unfortunately, however, not all content is created equal nor does all content deliver great results. If you want to truly engage your audience with your content, try these… Continue Reading

Strong Writing Seals the Deal

Strong Writing Seals the Deal

One microsecond — one millionth of a second — is all it takes to make a lasting impression, good or bad. That’s what Alex Todorov, a Princeton University psychologist, and Janine Willis, a student researcher, determined when they showed research subjects a mere microsecond of a political candidate on video. The research subjects predicted with… Continue Reading

Your Audience Rules — or Should

Your Audience Rules — or Should

I’m not much of a sports fan. I’ve learned the simple rules of soccer thanks to the many years I’ve watched my son play. I get the gist of baseball, basketball, football and golf. But if you move beyond the basics, I’m pretty much lost. When I watch a football game, the most I usually… Continue Reading

About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.