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Story posted on: Jan 18, 2013
How well you market your business or nonprofit organization will have a big impact on your success. Plan your marketing communications strategy now for a great 2013.
Story posted on: Nov 14, 2012
When you are being judged solely on the words you use, make a great first impression.
Story posted on: Jul 02, 2012
When it comes to purchasing a green product, price and convenience rather than environmental claims have the greatest impact on consumers.
Story posted on: Apr 25, 2012
Do you hate to write? Do you procrastinate when you should be writing? Is your career stuck because of poor writing skills? You can become a better writer.
Story posted on: Apr 12, 2012
Join Joan B. Marcus for this fast-paced, hands-on session to learn why an effective marketing message is critical to your business success. Registration required.
Story posted on: Mar 25, 2012
Are you ready to ramp up your marketing and attract more customers? Join Joan Marcus to learn why your marketing message is key to your business success.
Story posted on: Feb 03, 2012
Join Joan B. Marcus to learn how to get real results from social media marketing during the Women's Business Council luncheon on Tuesday, February 28.
Story posted on: Jan 04, 2012
Join Joan B. Marcus and Advanta Strategies for a fast-paced, hands-on workshop where you will learn how to develop a memorable marketing message that gets results.
Story posted on: Nov 07, 2011
Are your writing skills holding back your career? Do you miss deadlines because you procrastinate when you should be writing? You can improve your writing skills now.
Story posted on: Oct 14, 2011
Do you hate to write? Do you waste time or miss important deadlines because the words won't flow? Then plan to attend How to Write Like a Pro on November 2. Presenter Joan Marcus will help you take the mystery and misery out of writing with techniques you can use immediately.
Story posted on: Sep 22, 2011
Are you tired of wasting time on social media without adding value to your business? Then you won't want to miss Results-Driven Social Media Marketing on Wednesday, October 12, presented by Joan B. Marcus. To register...
Story posted on: Sep 07, 2011
Workshop: Smart Marketing in a Tough Economy Join us to learn effective marketing strategies you can implement immediately to keep your business on track and positioned for future growth. Register today!
Story posted on: Aug 22, 2011
Growing your business in a difficult economy takes more than hard work. You need to know how to work faster and smarter. You need insight into marketing strategies that will work for you today and tomorrow. Join us for our Fall 2011 Marketing Workshops to keep your business on track and moving ahead.
Story posted on: Aug 16, 2011
I'm not much of a sports fan. I've learned the simple rules of soccer thanks to the many years I've watched my son play. I get the gist of baseball, basketball, football and golf. But if you move beyond the basics, I'm pretty much lost.
Story posted on: Jul 18, 2011
Okay, I admit it. I am probably (okay, I am definitely!) more sensitive to spelling and grammatical errors than the average person. It is one of the drawbacks of being a writer by profession. I go to the movies and catch the typo in the copyright infringement notice. I glance at a billboard and notice the missing or misplaced apostrophe. I log on to a website and decide not to buy anything because I see a string of misspelled words. What???
Story posted on: Jul 13, 2011
Developing searchable and compelling web content is a critical marketing tactic that will increase your website traffic, whether you own a business or run a nonprofit organization. While good design and navigation are important to the success of your website, content is key.
Story posted on: Jul 01, 2011
Every Independence Day, my family follows the tradition of reading aloud the Declaration of Independence. It started as civics lesson to help our children better understand the meaning of the Fourth of July, beyond fireworks and barbeques. Today, it just seems a natural part of the holiday, as well it should. As I was reflecting on the Declaration of Independence recently, I realized that the way this document was crafted provides a wonderful lesson in writing.
Story posted on: Jun 27, 2011
There has been a wonderful quote by British playwright Shelagh Delaney making the rounds on the Internet and Twitter recently. "Nothing passes. Everything stays with you. Everything makes it's (sic) mark." But horrors! This wonderful quote also includes a glaring misuse of the maligned possessive and apostrophe.
Story posted on: Jun 21, 2011
American journalist, author and grammarian William Safire once said, "If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing." Mr. Safire's comment makes the need for editing obvious but what about not-so-obvious writing errors?
Story posted on: Jun 15, 2011
Chances are, you are not packing up (or downloading) a bunch of books on writing to take on vacation this summer. But if you are serious about improving your writing skills, Unless It Moves the Human Heart: The Craft and Art of Writing by Roger Rosenblatt is worthy of a place on your bookshelf.
Story posted on: Jun 07, 2011
The Lehigh Valley Women's Summit, held on June 5, brought together women of all ages and professions. The common link was the desire to celebrate achievements, learn from one another and make and renew friendships. I had the pleasure of participating on the panel, Personal Branding for Executive Presence.
Story posted on: May 10, 2011
Last summer, a group of British scientists claimed that they had solved the age-old question — which comes first, the chicken or the egg? They determined that the chicken comes first because protein found in the chicken is needed to form the egg. So what does that have to do with marketing communications?
Story posted on: May 04, 2011
Congratulations to Sustainable Energy Fund (SEF) on being named a recipient of an EcoStar grant from Constellation Energy. Thank you for letting us assist you with your grant writing needs.
Story posted on: Apr 27, 2011
Every company should have a marketing message, or what I refer to as your "logo in words." This strong, succinct statement should capture ...
Story posted on: Apr 21, 2011
Congratulations to Alpha Hydraulic Services on the launch of your website. Thank you for letting us assist you with copy writing.
Story posted on: Apr 18, 2011
The average consumer is bombarded with thousands of messages every day. How do you cut through the noise and get your customers' attention? More importantly, how do you get your customers to act?
Story posted on: Apr 11, 2011
This past Friday, we launched our new website. It was a great feeling to see it go live. Although I regularly help clients launch their websites, working on our site drove home several important points.