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Are You Ready for 2013? Time to Plan!
Story posted on: Jan 18, 2013
How well you market your business or nonprofit organization will have a big impact on your success. Plan your marketing communications strategy now for a great 2013.
Well Written Words Seal the Deal
Story posted on: Nov 14, 2012
When you are being judged solely on the words you use, make a great first impression.
How to Market Your Green Business
Story posted on: Jul 02, 2012
When it comes to purchasing a green product, price and convenience rather than environmental claims have the greatest impact on consumers.
Introducing Write Like a Pro Writing Coaching
Story posted on: Apr 25, 2012
Do you hate to write? Do you procrastinate when you should be writing? Is your career stuck because of poor writing skills? You can become a better writer.
April 17: Create a Memorable Marketing Message
Story posted on: Apr 12, 2012
Join Joan B. Marcus for this fast-paced, hands-on session to learn why an effective marketing message is critical to your business success. Registration required.
April 11, 2012: Make Your Marketing Message Memorable
Story posted on: Mar 25, 2012
Are you ready to ramp up your marketing and attract more customers? Join Joan Marcus to learn why your marketing message is key to your business success.
Supercharge Your Social Media Marketing
Story posted on: Feb 03, 2012
Join Joan B. Marcus to learn how to get real results from social media marketing during the Women's Business Council luncheon on Tuesday, February 28.
January 17: Create a Memorable Marketing Message
Story posted on: Jan 04, 2012
Join Joan B. Marcus and Advanta Strategies for a fast-paced, hands-on workshop where you will learn how to develop a memorable marketing message that gets results.
Introducing How to Write Like a Pro Writing Coaching
Story posted on: Nov 07, 2011
Are your writing skills holding back your career? Do you miss deadlines because you procrastinate when you should be writing? You can improve your writing skills now.
How to Write Like a Pro
Story posted on: Oct 14, 2011
Do you hate to write? Do you waste time or miss important deadlines because the words won't flow? Then plan to attend How to Write Like a Pro on November 2. Presenter Joan Marcus will help you take the mystery and misery out of writing with techniques you can use immediately.
Results-Driven Social Media Marketing Workshop
Story posted on: Sep 22, 2011
Are you tired of wasting time on social media without adding value to your business? Then you won't want to miss Results-Driven Social Media Marketing on Wednesday, October 12, presented by Joan B. Marcus. To register...
Smart Marketing in a Tough Economy
Story posted on: Sep 07, 2011
Workshop: Smart Marketing in a Tough Economy Join us to learn effective marketing strategies you can implement immediately to keep your business on track and positioned for future growth. Register today!
Fall 2011 Marketing Workshops: Network, Learn and Excel
Story posted on: Aug 22, 2011
Growing your business in a difficult economy takes more than hard work. You need to know how to work faster and smarter. You need insight into marketing strategies that will work for you today and tomorrow. Join us for our Fall 2011 Marketing Workshops to keep your business on track and moving ahead.
Your Audience Rules — or Should
Story posted on: Aug 16, 2011
I'm not much of a sports fan. I've learned the simple rules of soccer thanks to the many years I've watched my son play. I get the gist of baseball, basketball, football and golf. But if you move beyond the basics, I'm pretty much lost.
Web Content: Spelling Mistakes Cost Money
Story posted on: Jul 18, 2011
Okay, I admit it. I am probably (okay, I am definitely!) more sensitive to spelling and grammatical errors than the average person. It is one of the drawbacks of being a writer by profession. I go to the movies and catch the typo in the copyright infringement notice. I glance at a billboard and notice the missing or misplaced apostrophe. I log on to a website and decide not to buy anything because I see a string of misspelled words. What???
Web Content Drives Web Traffic
Story posted on: Jul 13, 2011
Developing searchable and compelling web content is a critical marketing tactic that will increase your website traffic, whether you own a business or run a nonprofit organization. While good design and navigation are important to the success of your website, content is key.
What the Declaration of Independence Can Teach Us About Writing
Story posted on: Jul 01, 2011
Every Independence Day, my family follows the tradition of reading aloud the Declaration of Independence. It started as civics lesson to help our children better understand the meaning of the Fourth of July, beyond fireworks and barbeques. Today, it just seems a natural part of the holiday, as well it should. As I was reflecting on the Declaration of Independence recently, I realized that the way this document was crafted provides a wonderful lesson in writing.
It's or Its, Who's or Whose
Story posted on: Jun 27, 2011
There has been a wonderful quote by British playwright Shelagh Delaney making the rounds on the Internet and Twitter recently. "Nothing passes. Everything stays with you. Everything makes it's (sic) mark." But horrors! This wonderful quote also includes a glaring misuse of the maligned possessive and apostrophe.
How to Find the Not-So-Obvious Writing Errors
Story posted on: Jun 21, 2011
American journalist, author and grammarian William Safire once said, "If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing." Mr. Safire's comment makes the need for editing obvious but what about not-so-obvious writing errors?
Book Review: Unless It Moves the Human Heart
Story posted on: Jun 15, 2011
Chances are, you are not packing up (or downloading) a bunch of books on writing to take on vacation this summer. But if you are serious about improving your writing skills, Unless It Moves the Human Heart: The Craft and Art of Writing by Roger Rosenblatt is worthy of a place on your bookshelf.
LV Women's Summit Energizes Participants
Story posted on: Jun 07, 2011
The Lehigh Valley Women's Summit, held on June 5, brought together women of all ages and professions. The common link was the desire to celebrate achievements, learn from one another and make and renew friendships. I had the pleasure of participating on the panel, Personal Branding for Executive Presence.
The Chicken Wins!
Story posted on: May 10, 2011
Last summer, a group of British scientists claimed that they had solved the age-old question — which comes first, the chicken or the egg? They determined that the chicken comes first because protein found in the chicken is needed to form the egg. So what does that have to do with marketing communications?
Congratulations to Sustainable Energy Fund
Story posted on: May 04, 2011
Congratulations to Sustainable Energy Fund (SEF) on being named a recipient of an EcoStar grant from Constellation Energy. Thank you for letting us assist you with your grant writing needs.
Memorable Marketing Message Builds Your Brand
Story posted on: Apr 27, 2011
Every company should have a marketing message, or what I refer to as your "logo in words." This strong, succinct statement should capture ...
Congratulations to Alpha Hydraulic Services on your web launch!
Story posted on: Apr 21, 2011
Congratulations to Alpha Hydraulic Services on the launch of your website. Thank you for letting us assist you with copy writing.
Do They Hear Your Message?
Story posted on: Apr 18, 2011
The average consumer is bombarded with thousands of messages every day. How do you cut through the noise and get your customers' attention? More importantly, how do you get your customers to act?
Keep Website Launch On Time and On Budget
Story posted on: Apr 11, 2011
This past Friday, we launched our new website. It was a great feeling to see it go live. Although I regularly help clients launch their websites, working on our site drove home several important points.
Welcome to The Latest Word
Story posted on: Apr 06, 2011
Welcome to The Latest Word where I'll share my thoughts on how you can build your brand through the power of words.
How well you market your business or nonprofit organization will have a big impact on your success. Plan your marketing communications strategy now for a great 2013.