Sharpen Your Grant Proposal

Sharpen Your Grant Proposal

Deadlines have a way of sneaking up on even the most seasoned grant writer. When that happens, it’s easy to lose focus and simply write to get the proposal completed. When the clock is ticking, develop a winning grant proposal with these five strategies: Focus on your mission. Before you start writing a grant proposal, consider how the… Continue Reading

Content Marketing Builds Key Relationships

Content Marketing Builds Key Relationships

More and more businesses are using content marketing to build relationships with their customers and prospects. It sounds easy enough. Share information and grow a loyal customer base. Unfortunately, however, not all content is created equal nor does all content deliver great results. If you want to truly engage your audience with your content, try these… Continue Reading

Strong Writing Seals the Deal

Strong Writing Seals the Deal

One microsecond — one millionth of a second — is all it takes to make a lasting impression, good or bad. That’s what Alex Todorov, a Princeton University psychologist, and Janine Willis, a student researcher, determined when they showed research subjects a mere microsecond of a political candidate on video. The research subjects predicted with… Continue Reading

Your Audience Rules — or Should

Your Audience Rules — or Should

I’m not much of a sports fan. I’ve learned the simple rules of soccer thanks to the many years I’ve watched my son play. I get the gist of baseball, basketball, football and golf. But if you move beyond the basics, I’m pretty much lost. When I watch a football game, the most I usually… Continue Reading

Relevant Content Drives Web Traffic

Relevant Content Drives Web Traffic

Developing searchable and compelling website content is a critical marketing tactic that will increase your website traffic, whether you own a business or run a nonprofit organization. While good design and navigation are important to the success of your website, content is key. Website content serves two main functions — it helps people find your site… Continue Reading

Congratulations to Safe Harbor Easton

Congratulations to our client, Safe Harbor Easton, on being named a grant recipient by Keystone Charitable Foundation and The Rider-Pool Foundation in support of the Emergency Shelter Program. Learn more about Safe Harbor Easton… The mission of Safe Harbor Easton is to motivate individuals to work toward self-sufficiency and to improve their quality of life while… Continue Reading

About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.