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ESPI helps businesses envision and execute operational and information systems solutions, leading to ongoing excellence in profitability and growth. ESPI’s team takes a holistic approach to driving client solutions. Its expertise focuses on operational systems solutions, including operational process improvements, supply chain management, facilities planning, training and strategic operational planning; and information systems solutions, including enterprise resource planning, custom application development, business intelligence, organizational change management and strategic information technology planning.
When ESPI decided to launch an aggressive marketing campaign to increase its market share, the company turned to Joan B. Marcus Communications to develop a strong marketing communications program. We began with a marketing communications audit, leading to recommendations for next steps. Working with the management team, we developed a succinct marketing message that captures the core services offered by ESPI and a marketing communications brief that provides key messaging for various market segments. This work laid the foundation for website content that effectively tells ESPI’s story.
Joan did a fantastic job for ESPI. She focused us on what we were really about and from that, helped to develop a clear and concise marketing statement that we use to describe who we are and what we do to potential new clients. This definitely helped us better explain ourselves in a simple, yet elegant way. Joan then helped us to establish a strategy of how best to attract, find and deal with new clients. She helped us see that our strength and most successful approach is direct contact through networking, personal contacts and referrals from current and past clients. This has saved us time and money wasted on cold calling, which never worked for us. Since our work with Joan, we have experienced growth of approximately 60 percent over the past two years. We strongly recommend her to anyone who wants to successfully grow their business.