Category Archives: Content

Effective Content Cuts Through the Noise

Effective Content Cuts Through the Noise

Several years ago, I was volunteering in my son’s kindergarten class. The room was filled with the noisy energy of more than 20 five-year-olds. When the teacher wanted the children’s attention, she spoke quietly yet firmly, so quietly in fact, that the parent volunteers in the back of the room could barely hear her. The teacher never raised her voice yet in less than a minute, the room was quiet. Parents marveled, joking that they had to yell to be heard at home. The teacher responded, “I speak softly so the children have to listen.”

In this age of sensory and information overload, how can you “speak softly” to communicate effectively? Here are three key concepts:

  • Deliver an important message. Every time you communicate with prospects and customers, deliver a message that is important to them. Focus on what they need, not what you need. Talk about benefits not features to ensure that your marketing communication is customer-centered.
  • Deliver a succinct message. It’s human nature to tune out someone who drones on and on without making a point. Don’t fall into this trap and lose the attention of your audience. Have a succinct marketing message that clearly explains the customer pain points your product or service addresses, your solution and what makes your solution better than that offered by your competition. Your marketing message is the verbal representation of your brand. Use it consistently and often, just as you do your company logo.
  • Deliver your message with confidence. You don’t need to barrage your customers and prospects with content to get through to them. This sends the signal that you really don’t know what is important to your clients. Make the effort to determine who your audience is, the best way to reach them and what content is relevant to them.
Fine Tune Your Website for Optimum Results

Fine Tune Your Website for Optimum Results

Is your website a drain on your marketing budget or does it contributor to your bottom line? Drive traffic to your website with a consistent, memorable marketing message, an easy-to-navigate site and content that engages visitors. Follow these strategies for a powerful website: Have a memorable message. Help visitors understand “what’s in it for them”… Continue Reading

Welcome to Our New Website

Welcome to Our New Website

Welcome to the new website of Joan B. Marcus Communications. Many thanks to Mike Smull of Big Pixel Studio who helped to make our vision a reality. Putting together the content and design of our site drove home several important points. If you want to keep your website launch on time and within budget, here are… Continue Reading

It’s or Its, Who’s or Whose

It’s or Its, Who’s or Whose

There is a wonderful quote by British playwright Shelagh Delaney making the rounds on the Internet and Twitter recently. “Nothing passes. Everything stays with you. Everything makes it’s (sic) mark.” But horrors! This wonderful quote also includes a glaring misuse of the maligned possessive and apostrophe. I rather doubt Shelagh Delaney used the word, “it’s,”… Continue Reading

How to Find Not-So-Obvious Writing Errors

How to Find Not-So-Obvious Writing Errors

American journalist, author and grammarian William Safire once said, “If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing.” Mr. Safire’s tongue-in-cheek comment makes the need for editing obvious. The problem for many writers, however, is finding the not-so-obvious errors. Here are some… Continue Reading

How to Develop Compelling Website Content

How to Develop Compelling Website Content

If you want to increase the time visitors spend on your website,  here are three key ways to ensure that your website content is compelling: Understand your customers. Any time you market your business or organization, your starting point should be your customers or target audience. Learn as much as you can about your customers, especially… Continue Reading

Content Marketing Builds Key Relationships

Content Marketing Builds Key Relationships

More and more businesses are using content marketing to build relationships with their customers and prospects. It sounds easy enough. Share information and grow a loyal customer base. Unfortunately, however, not all content is created equal nor does all content deliver great results. If you want to truly engage your audience with your content, try these… Continue Reading

About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.