Category Archives: Grammar

It’s or Its, Who’s or Whose

It’s or Its, Who’s or Whose

There is a wonderful quote by British playwright Shelagh Delaney making the rounds on the Internet and Twitter recently. “Nothing passes. Everything stays with you. Everything makes it’s (sic) mark.”

But horrors! This wonderful quote also includes a glaring misuse of the maligned possessive and apostrophe. I rather doubt Shelagh Delaney used the word, “it’s,” in the original quote. “It’s” means “it is,” which doesn’t make a lot of sense in the quote.

Generally, an apostrophe indicates that a word is possessive — it shows ownership. However, it can also indicate that a letter is missing, as in contractions. The confusion with “its” and “whose” stems from the fact that apostrophe indicates that a letter has been left out, not that the word indicates possession.

Here’s an easy way to determine which form of these words to use. If you can replace “it’s” with “it is,” use the apostrophe. If you can replace “who’s” with who is, use the apostrophe. Otherwise, use the possessive version, its and whose.

 

Sign Up For Our Newsletter

  • This field is for validation purposes and should be left unchanged.
How to Find Not-So-Obvious Writing Errors

How to Find Not-So-Obvious Writing Errors

American journalist, author and grammarian William Safire once said, “If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing.” Mr. Safire’s tongue-in-cheek comment makes the need for editing obvious. The problem for many writers, however, is finding the not-so-obvious errors. Here are some… Continue Reading

Your Audience Rules — or Should

Your Audience Rules — or Should

I’m not much of a sports fan. When I watch a football game, the most I usually get out of it is the score. A true football fan, on the other hand, can watch the same game and understand the strategy, the play-by-play and the statistics. He or she can recount plays and explain how… Continue Reading

About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.