Category Archives: Content

Content Marketing Builds Key Relationships

Content Marketing Builds Key Relationships

More and more businesses are using content marketing to build relationships with their customers and prospects. It sounds easy enough. Share information and grow a loyal customer base. Unfortunately, however, not all content is created equal nor does all content deliver great results. If you want to truly engage your audience with your content, try these… Continue Reading

Strong Writing Seals the Deal

Strong Writing Seals the Deal

One microsecond — one millionth of a second — is all it takes to make a lasting impression, good or bad. That’s what Alex Todorov, a Princeton University psychologist, and Janine Willis, a student researcher, determined when they showed research subjects a mere microsecond of a political candidate on video. The research subjects predicted with… Continue Reading

Your Audience Rules — or Should

Your Audience Rules — or Should

I’m not much of a sports fan. When I watch a football game, the most I usually get out of it is the score. A true football fan, on the other hand, can watch the same game and understand the strategy, the play-by-play and the statistics. He or she can recount plays and explain how… Continue Reading

Relevant Content Drives Web Traffic

Relevant Content Drives Web Traffic

Developing searchable and compelling website content is a critical marketing tactic that will increase your website traffic, whether you own a business or run a nonprofit organization. While good design and navigation are important to the success of your website, content is key. Website content serves two main functions — it helps people find your site… Continue Reading

About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.