Category Archives: Writing

Strong Writing Seals the Deal

Strong Writing Seals the Deal

One microsecond — one millionth of a second — is all it takes to make a lasting impression, good or bad. That’s what Alex Todorov, a Princeton University psychologist, and Janine Willis, a student researcher, determined when they showed research subjects a mere microsecond of a political candidate on video. The research subjects predicted with… Continue Reading

Your Audience Rules — or Should

Your Audience Rules — or Should

I’m not much of a sports fan. I’ve learned the simple rules of soccer thanks to the many years I’ve watched my son play. I get the gist of baseball, basketball, football and golf. But if you move beyond the basics, I’m pretty much lost. When I watch a football game, the most I usually… Continue Reading

Relevant Content Drives Web Traffic

Relevant Content Drives Web Traffic

Developing searchable and compelling website content is a critical marketing tactic that will increase your website traffic, whether you own a business or run a nonprofit organization. While good design and navigation are important to the success of your website, content is key. Website content serves two main functions — it helps people find your site… Continue Reading

About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.