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If you want to increase the time visitors spend on your website, here are three key ways to ensure that your website content is compelling:
- Understand your customers. Any time you market your business or organization, your starting point should be your customers or target audience. Learn as much as you can about your customers, especially their pain points or needs. Provide relevant, useful content that your website visitors will want to read and share.
- Include a strong marketing message. Include your marketing message or mission statement on every page of your website. Each page should add depth to that message. Your website content must be compelling to entice visitors to learn more about your business or organization, take a desired action such as purchasing a product or service or making a donation, and return to your site again and again.
- Write well. Website content must be well written. Otherwise, visitors will click off your site without a second glance. Focus on your message, mechanics and style. Your ideas should flow logically so visitors quickly understand your point. Content must be grammatically correct and free of all spelling errors. Finally, develop a writing style that reflects your business or organization.