Brand

Your brand is your promise to clients. It’s your commitment to quality, service and overall satisfaction, whether you are a business or nonprofit organization. At Joan B. Marcus Communications, we capture the essence of your brand through a memorable marketing message, ensuring that your marketing tools are aligned with your brand.

Services

• Marketing message. When used consistently, a memorable marketing message is your most important marketing tool, setting your business or nonprofit apart from your competition. Your marketing message captures your competitive advantage or unique selling proposition (USP) in one succinct sentence. It pinpoints your customers’ needs, proposes a solution and explains why your solution is the best option.
• Marketing communications audit. Is your marketing message clear? Are your marketing efforts effective or a waste of time and resources? During a marketing communications audit, we review your marketing tools and strategies and provide recommendations to get you on the right track.
• Marketing communications plan. Kick-start your marketing communications efforts with a practical marketing communications plan developed by Joan B. Marcus Communications. Whether you are a business or a nonprofit organization, a strategic marketing communications plan focuses your efforts for optimum results, saving you time and money.
• Marketing communications brief. Are you sending mixed messages through your website, social media, print and email marketing content? A marketing communications brief establishes key messages for your target audiences, ensuring that your content is powerful and consistent leading to a strong brand for your company or nonprofit.

Contact Joan B. Marcus Communications today to schedule your free, initial consultation. Start building your brand today!