Case Statement

Your organization’s case statement provides the rationale for funders, individual donors, volunteers and the community to support your nonprofit, a particular program or campaign. It should speak to the minds and hearts of your supporters, balancing fact and emotion so individuals can connect with and support your mission.

Your case statement can be used both internally and externally. Internally, it clarifies your strategic approach to your mission and guides your grant program and other fundraising efforts. Externally, it engages supporters and potential donors.

We develop your case statement from both a fundraising and marketing communications perspective. It is written from the donor’s viewpoint, defining why your organization is worthy of support based on whom you help and how. We carefully craft your case statement, creating a message that builds your brand among key constituencies. These words can and should be used consistently throughout your marketing and fundraising efforts.

Your case statement is developed in partnership with you, beginning with a review of your marketing materials and an in-depth discovery meeting during which we ask probing questions about your vision, mission, programs and future goals. Once the case statement is drafted, we review it with you and incorporate your requested revisions.

Strengthen your grant program with a clear, succinct and memorable case statement. Contact Joan B. Marcus Communications today to learn how! 

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About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.