Project

Increase community awareness of THE PROGRAM for Women & Families (PWF)

Strategy 

•  Develop a memorable mission statement
•  Develop a tagline that captures the essence of PWF
•  Relaunch PWF’s website to create an emotionally powerful story

Our Work 

We began our work with PWF by developing a memorable mission statement that captures the intent of the previous mission statement but is easy for staff, board members and other volunteers to remember and use. Today, this mission statement is integrated into the agency’s website and print material. The tagline, incorporated into PWF’s logo, focuses on the end result of the important work the agency does for its clients and the community.

PWF has a rich history of service to the Lehigh Valley community. Both visually and in words, PWF’s website captures this powerful story, focusing on the services provided and the lives touched by the agency. We developed the website from concept to launch, including theme development, copy, photo selection and overseeing the work of MDS Design. 

Mission Statement: THE PROGRAM for Women & Families provides adult offenders, their families and at-risk youth with opportunities to build healthy and productive lives.

Tagline: Create positive change

Website: http://www.thepwf.org