Marketing Communications for Businesses and Nonprofits

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Nonprofit Management Certificate Program — Invaluable Resource

Posted on September 1, 2017 by Joan Marcus

This past spring, I earned the Nonprofit Management Certificate through a partnership program between the Center for Business & Industry of Northampton Community College and the Nonprofit Center at LaSalle University. Close to 60 nonprofit managers, board members, volunteers and consultants participated and nine of us earned the certificate by attending all of the classes… Continue Reading

Plan Now for a Successful New Year

Posted on December 6, 2016 by Joan Marcus

I am directionally challenged. For whatever reason, getting from Point A to Point B can be difficult when I am going to a new destination. Thanks to the navigation system in my car, this is getting to be less of a problem. Because of it, I save a lot of time, money and aggravation. I can’t… Continue Reading

The Chicken Wins — Or How to Write SEO-Friendly Content

Posted on November 29, 2016 by Joan Marcus

Recently, a group of British scientists claimed that they had solved the age-old question — which comes first, the chicken or the egg? They determined that the chicken comes first because protein found in the chicken is needed to form the egg. So what does that have to do with marketing communications? I often hear… Continue Reading

Welcome to Our New Website

Posted on November 21, 2016 by Joan Marcus

Welcome to the new website of Joan B. Marcus Communications. Many thanks to Mike Smull of Big Pixel Studio who helped to make our vision a reality. Putting together the content and design of our site drove home several important points. If you want to keep your website launch on time and within budget, here are… Continue Reading

It’s or Its, Who’s or Whose

Posted on November 15, 2016 by Joan Marcus

There is a wonderful quote by British playwright Shelagh Delaney making the rounds on the Internet and Twitter recently. “Nothing passes. Everything stays with you. Everything makes it’s (sic) mark.” But horrors! This wonderful quote also includes a glaring misuse of the maligned possessive and apostrophe. I rather doubt Shelagh Delaney used the word, “it’s,”… Continue Reading

How to Launch a Successful Grant Program

Posted on November 8, 2016 by Joan Marcus

What does it take to launch and sustain a successful grant program? If your nonprofit is exploring grants as a funding option, review the following key elements first. In particular, consider the strength of your organization, the success of its programs, the resources needed to develop a successful grant proposal and your ability to administer it. Organization. A successful grant… Continue Reading

How to Write a Short Grant Proposal

Posted on October 11, 2016 by Joan Marcus

If given the choice, would you rather write a two-page or a ten-page grant proposal, responding to the same Request for Proposal? The logical answer seems to be the two-page proposal but if you have ever faced the challenge of writing a short proposal, you probably weren’t so quick to choose the shorter assignment. And… Continue Reading

Do Customers Hear Your Marketing Message?

Posted on October 4, 2016 by Joan Marcus

The average consumer is bombarded with thousands of messages every day. How do you cut through the noise and get your customers’ attention? More importantly, how do you get your customers to act? The key to reaching your customers is to have a memorable marketing message — what I refer to as your “logo in… Continue Reading

How to Find Not-So-Obvious Writing Errors

Posted on September 27, 2016 by Joan Marcus

American journalist, author and grammarian William Safire once said, “If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing.” Mr. Safire’s tongue-in-cheek comment makes the need for editing obvious. The problem for many writers, however, is finding the not-so-obvious errors. Here are some… Continue Reading

How to Develop Compelling Website Content

Posted on September 20, 2016 by Joan Marcus

If you want to increase the time visitors spend on your website, here are three key ways to ensure that your website content is compelling: Understand your customers. Any time you market your business or organization, your starting point should be your customers or target audience. Learn as much as you can about your customers, especially… Continue Reading

About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.

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