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Every company or nonprofit should have a marketing message, or what I refer to as your “logo in words.” This strong, succinct statement should capture the customer need or pain point you address, your solution and what makes your solution better than that of your competition. Here are several ways you can incorporate your marketing… Continue Reading
Deadlines have a way of sneaking up on even the most seasoned grant writer. When that happens, it’s easy to lose focus and simply write to get the proposal completed. When the clock is ticking, develop a winning grant proposal with these five strategies: Focus on your mission. Before you start writing a grant proposal, consider how the… Continue Reading
More and more businesses are using content marketing to build relationships with their customers and prospects. It sounds easy enough. Share information and grow a loyal customer base. Unfortunately, however, not all content is created equal nor does all content deliver great results. If you want to truly engage your audience with your content, try these… Continue Reading
Every Independence Day, my family follows the tradition of reading aloud the Declaration of Independence. It started as civics lesson to help our children better understand the meaning of the Fourth of July beyond fireworks and barbeques. Today, it just seems a natural part of the holiday, as well it should. As I was reflecting on… Continue Reading
Okay, I admit it. I am probably (okay, I am definitely!) more sensitive to spelling and grammatical errors than the average person. It is one of the drawbacks of being a writer by profession. I go to the movies and catch the typo in the copyright infringement notice. I glance at a billboard and notice… Continue Reading
One microsecond — one millionth of a second — is all it takes to make a lasting impression, good or bad. That’s what Alex Todorov, a Princeton University psychologist, and Janine Willis, a student researcher, determined when they showed research subjects a mere microsecond of a political candidate on video. The research subjects predicted with… Continue Reading
I’m not much of a sports fan. When I watch a football game, the most I usually get out of it is the score. A true football fan, on the other hand, can watch the same game and understand the strategy, the play-by-play and the statistics. He or she can recount plays and explain how… Continue Reading
Developing searchable and compelling website content is a critical marketing tactic that will increase your website traffic, whether you own a business or run a nonprofit organization. While good design and navigation are important to the success of your website, content is key. Website content serves two main functions — it helps people find your site… Continue Reading
I am directionally challenged. For whatever reason, I often find getting from Point A to Point B difficult when I am traveling to a new destination. Thankfully, my navigation system now saves me a lot of time and frustration. When it comes to marketing your business or nonprofit organization, do you have a similar tool… Continue Reading
With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.
Contact Joan B. Marcus Communications today to build your brand through the power of words.