Summit Exercise Equipment, LLC


Tony DiMenichi, president of Summit Exercise Equipment LLC, recently developed a device designed to revolutionize a niche of the exercise equipment industry. The StepLock Controller provides significant benefits to the user by burning more calories in less time and is suitable for users of all fitness levels.

Our Work

When Tony DiMenichi was ready to go to market with a device that improves exercise equipment, he needed content and marketing tools that would make manufacturers quickly grasp the importance of his invention. Joan B. Marcus Communications assisted in naming the product, identifying benefits and developing a video script and product sheet that succinctly explain how the StepLock Controller works and how it can bring exercise equipment to a new level.


I was referred to Joan Marcus by a business associate when I found myself in need of professional writing. After numerous attempts at doing it myself, I realized that this is not something to take lightly! During our initial meeting, Joan and I reviewed my project and expectations. This meeting in itself was an eye opener. Joan spent more time listening than talking and for good reason — she was collecting information on both my needs and her thoughts. After that, it was off to the races. Joan is an extremely articulate person not only in her writing but also in how she runs her business. Always well planned, timely deadlines and constant communication are some of her well appreciated attributes. Next is her quality of professional writing. I was very impressed with how she can say so much in so few words. Joan takes a very serious approach with everything she does, large or small. Nothing goes untouched in a project. She seems to walk a mile in her clients’ shoes as if it is her own business.

Tony DiMenichi

About Us

With more than 35 years of experience in marketing communications, Joan B. Marcus Communications knows what it takes to build your brand through the power of words. We understand the big picture. We sweat the small stuff. We take writing seriously.

Contact Joan B. Marcus Communications today to build your brand through the power of words.