Marketing Communications Brief

Every organization needs a clear, compelling story — the reason your business or nonprofit exists, what you want to accomplish for clients and how you plan to change the world. To be effective, your story must be compelling and succinct.

At Joan B. Marcus Communications, we help you define your story in memorable words using a marketing communications brief. This succinct document captures the key points about your nonprofit or business in writing so everyone involved can consistently promote your brand. Your marketing communications brief also serves as a key reference to ensure that all marketing tools, such as your website, social media, print and advertising campaigns, are consistent in message.

Recognizing that you are your key brand ambassador, we work closely with you to develop your marketing communications brief.

• We challenge. We begin the process with an in-depth discussion of your business or nonprofit, including your marketing message, values, optimum clients, differentiators and benefits. Our role is to help you think outside the box. While we believe that a marketing communications brief is an essential tool for every business or nonprofit, our clients often tell us that the process of developing the brief is incredibly powerful.
• We focus. Businesses and nonprofits often provide a variety of services for numerous clients. We help you determine your core services and messages so your marketing becomes more strategic.
• We create. Words matter. To build your brand, it is critical that you consistently use memorable messaging to define your company or nonprofit. Joan B. Marcus Communications has built a reputation for distilling key messages that help businesses and nonprofits develop and grow their brand.

Contact Joan B. Marcus Communications today to learn how a marketing communications brief can simplify your marketing.